Brief
Our client asked us to co-ordinate the distribution of a variety of POS materials to their retail outlets for their high profile seasonal campaigns.
Their in-house team couldn’t focus on their core job as they were producing so many seasonal posters, strut cards, promotional posters and shelf edge strips. They wanted an alternative solution, so they could make the most of their time and internal resources.
Solution
We sourced all of the display accessories from hooks to poster edgings and combined them with promotional items from our client to create POS toolkits for their different sized stores.
The on-time delivery of the toolkits was business critical. They had to be co-ordinated with campaigns and press releases across the UK, Europe and Americas. Not only did our innovative solution meet every deadline, we suggested a smaller packaging design that dramatically reduced overseas shipping costs.
Results
By combining our creative thinking and project management skills, we delivered an innovative solution that made a big impact on their promotional delivery chain. We reduced costs. We increased efficiencies. We also freed up their internal resources. Now that’s what we call a result.