They came to us because they wanted to reduce the cost of their annual report. But they also wanted to keep the quality, professionalism and strong brand impact of their flagship document.
Most annual reports are A4 in size. We recommended reducing the size of their annual report from A4 to a 205mm square.
This meant we were able to achieve a better yield from our paper stock sheet size and pass on the cost savings.
- By thinking beyond the traditional, we delivered a cost reduction in challenging times while producing a quality document that maintained their brand image.
- The smaller format delivered the additional benefit of reduced postage costs.